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David Gaspar Article Featured in Ad Age

David Gaspar Article Featured in Ad Age

Team DDG Managing Director, David Gaspar, recently wrote an article for AdAge.

You can check it out at the link below

VIEW DAVID’S ARTICLE

 

 

 

Posted in: News

DDG’s Digital Resolutions

DDG’s Digital Resolutions

With the 2014 firmly upon us, we thought it a fitting time to put some new resolutions in place.  We’ve asked a few DDG team members to share their professional and personal digital resolutions for 2014:

 

 

 

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Posted in: News
Digital Product Development

Brand Innovation and the Importance of Hurricane Hunting

Brand Innovation and the Importance of Hurricane Hunting

We in New York may think we’ve had bad hurricane luck these past two years but Galveston, Texas has a much longer and more tragic history with hurricanes and tropical storms.  The most infamous of these storms, simply called “The Hurricane of 1900”, destroyed the city and killed an estimated 8,000 of its residents.  It is not only the deadliest hurricane to date but also the deadliest natural disaster in US history.   The city had little warning of the approaching storm. »

Audience Development & Loyalty Optimization

The New Facebook: Free to play, but pay to win.

The New Facebook: Free to play, but pay to win.

Over the past six months I’ve noticed a trend among my clients’ Facebook pages. The trend has been that of a decline in organic views and interactions.  Perhaps you’ve noticed it too.

This general decline seems to be one that can be attributed to Facebook’s proprietary algorithm, Edgerank.  As our friends at imediaconnection explain,

“While the math and the rules behind the algorithm are a bit fuzzy, the premise is simple. Facebook doesn’t want any user bombarded with useless, irrelevant content. EdgeRank doesn’t just apply to user profiles. It’s also used for pages. The algorithm determines which users will see the content from the pages they “like.” Unofficial studies have put the percentage of messages that actually make it through at anywhere between 0.50 percent and 5 percent. If, in fact, the actual percentage of posts making it to fans is less than 10 percent, there are some real challenges ahead for brands that leverage Facebook to expand awareness and increase reach.”

While its underlying function might be to prevent brands from spamming users’ newsfeeds, it also creates a conflict of interest between its paid and organic products. It also has prompted me to start calling Facebook a “Freemium” platform: »

Piracy: The Ultimate Service Issue

Piracy: The Ultimate Service Issue

By Mike Lee and Christophe Jammet

We’ve spent quite a bit of time thinking about the current state of content distribution in the digital world today. Today’s content distribution systems disseminate media in myriad formats: movies, TV, books, music, games, magazines, newspapers, photography, and more.  It’s hard to quantify how much money goes through all these industries, but considering that Apple, Amazon, and Google all have skin in the game, it’s easy for it to be a multi-billion dollar industry.

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Posted in: News
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